Proudly designed and maintained by Reghardt

Welcome to Proudly One Sided, the paper toy project that explores the daily scenarios one would find in South Africa. Rather than following the stereotypical images, which are normally associated with the country, the project was approached in a lighthearted manner.



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universal plug

POVERTY


Meet substation 4, or a broken street lamp, depending from which angle you view it. These street lamps make for an excellent electric point for all your appliances. Making these electric points even better is the fact that the electricity is free. Most people using this free energy source also insist on living in green homes.

Unfortunately, many people have not been able to see due to the fact that the street lamp no longer works, but as a trade off, many more people have been able to watch the soccer on their flat screen TV's.

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atm

CORRUPTION


Meet the future in document creation. These amazing machines are capable of producing various official documents. This technology does not only get rid of long queues at government offices, but it also accepts small change, in fact it only accepts small change.

Unfortunately having this technology means that many people will lose their jobs, especially the local middleman and the small businesses that used to provide these services to the people. On the positive side though, the government will receive more money to spend on important issues.

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negotiation

SERVICE DELIVERY


Meet the Union's wave of change. This wave is normally formed when a person is unhappy with the amount of work that a company expects him to do in a day. This person will need to get the support of his co workers, which usually isn't hard as the people in the wave is given days off work.

Unfortunately the wave also assumes that the company they work for can't see or hear very well. As a result, they have developed a simple solution to help them see better. The walk the streets dancing and shouting their requests and even carry posters, for added effect they light signal fires.

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media

CORRUPTION


Meet Sally, she has always been a very hard working reporter. Her work has always taken up most of her time and she has always wished for an extra pair of hands to help out. Someone who is able to do the odd jobs, while she focuses on reporting the facts.

Unfortunately she should have been more careful about what she wished for, as she got the extra pair of hands she wanted. The problem now, is they are always in the way, and only allow her to see, say and hear what they want.

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recycle

POVERTY


Meet the greener home solution. Due to the rising threat of global warming, the people of South Africa have taken it upon themselves to recycle and reuse as much as possible. They have even gone as far as to create homes from recycled materials.

Unfortunately these people assume that because they recycle, it is their legal and moral right to be allowed to build their green makeshift homes anywhere they see fit. This also includes making use of materials, which are still in use by their original owners.

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math

CRIME


Meet Errol, he is part of an elite group of mathematicians. He is right at the top, he is number 28. Errol is considered somewhat of a celebrity due to his skills. As a result he is looked after by a team of people on a private estate, where only the best of the best are housed.

Unfortunately due to his genius the people taking care of him do not allow him to leave the estate. They do however grant him time to leave his room to go exercise or just go for a stroll on the grounds.

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missing

SERVICE DELIVERY


Meet George's last hope, desperately he posted a missing notice on this months milk supply. He recently ordered a package from an online store as has been waiting for months now; it still has not arrived. According to his mother the postal trolls got lost, and are now asking their friends for help.

Unfortunately for George, the sorting gnomes actually took his package. Unlike the trolls that try to do their job, the gnomes have a bad habit of taking packages and selling them based on what they guess is inside.

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jack

CRIME


Meet Jack, his original name is not important, he is now 'The Jack'. He is in the middle of a South African game of tag. The rules are fairly simple, greet someone as Jack, place a sticker on that person and take something you want, this person becomes 'The Jack'.

Unfortunately, everyone is always playing, even if you do not know about the game you are still playing. Over the years the rules have changed slightly, some players like to hurt 'The Jack', and even take his shoes.

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optimism

SERVICE DELIVERY


Meet Tom's well decorated room, he has always been able to seen the positive in everything. He has always been a shining light in the bad times; his friends could and have always relied on him. If anyone ever needed to feel better they just needed to see Tom.

Unfortunately for Tom and his friends, he is not a literal light. During the recent planned blackouts a light would have been better than a positive outlook.

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luck

SERVICE DELIVERY


Meet Joe, until recently he has been a very lucky man. Luck has always followed Joe around and as a result, he does not have any form of property or medical insurance. All this luck means that he regularly visits he local casino, but he insists he does not have a gambling problem, since he always wins.

Unfortunately he was recently involved in a car accident which left him unconscious and in the care of a nearby public hospital. Joe now really needs all the luck that he can get, as he is about to play the operation gamble.

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one job

POVERTY


Meet Jabo, he has been self-employed for most of his life. Recently though he was offered a job as car guard close to his previous office. He accepted knowing that with the new job he would at last get a dental plan.

Unfortunately seeing as old habits die hard, Jabo still sneaks off during his lunch breaks to go back to his old job. He did however need to change his business card slightly.

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businessman

CRIME


Meet Thabo, he decided to start his own business, as he could not support his family with the job he had. Through his business, he is able to acquire various objects, to sell at bargain prices to the general public. He further provides a request and acquisition service, as long as a client can provide an address the object will be acquired.

The only downside for Thabo is the fact that he has to keep his identity secret, making promotion rather difficult. The only way to get in contact with him is through a friend of a friend that knows a guy.

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bribo 3000

CORRUPTION


Meet the Bribo 3000, this fantastic toy allows children to experience the wondrous justice system first hand. The toy comes with a number of preloaded personalities, based on real judges and juries, making the overall experience as authentic as possible.

Play with your fiends, the lowest bribe wins, just be careful if you can't get it in three tries you will go to jail and lose all your bribe money. Each sold separately, batteries not included.

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caviar

POVERTY


Meet Jen's favorite delicacy, jam and more specifically no brand apricot jam. She loves this jam so much that she would eat it on and in everything. The love for this jam is linked not only to the taste, but also the price. Being sold at 18.95 it's a steal, real value for money.

Unfortunately due to the disadvantaged life Jen leads, she can only afford to spoil herself once a year. This would usually be around the same time as her birthday, making her special day even better.

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materialistic

CRIME


Meet Jeff, he is what you might call somewhat materialistic, he likes buying and surrounding himself with objects. Weekend you would be able to find him in the shops looking for that something special, he loves his stuff.

Unfortunately Jeff was not the only one that loved his stuff. Jeff was woken up last night with someone standing over him; he was not awake for very long. When he woke the next morning all his stuff was gone and his eye had changed colour.

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worker bee

CORRUPTION


Meet Sipho, until recently he was the gardener at a small law firm struggling to stay afloat. Unfortunately this was the only job he could manage, due to his previously disadvantaged background and being asked to leave school at a young age.

One day Sipho found a magical bee suite, once he managed to get into the suite, he was promoted to a full partner in the law firm. Overnight the firm grew to one of the most successful in the country, primarily due to the increase of government contracts.

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